asad said jafar

Asad Said Jafar

Director
Engro Fertilizers Limited

Asad Said Jafar was appointed as the Chairman & CEO of Philips Pakistan Limited in January 2009 and has continued to serve the company in this leadership role since. Over the course of his professional career of eighteen years at Philips, Asad has been recognized for the strength of his performance in various senior positions across the Philips world in Pakistan, Indonesia, Thailand and Singapore.

Tasked with the challenge of intensive change management upon the ownership of his role as the CEO of Philips Pakistan, Asad ensured the development of the company as a robust market leading solutions provider. He brought to the forefront, the company’s global mission of creating meaningful innovation for people which served as a driver of success in, both, the Healthcare and Lighting businesses.

Asad’s career began as a Management Trainee at ICI Pakistan Limited in 1988. His eight years at ICI allowed him to work in diverse engineering, manufacturing, project management and planning related roles. He holds a bachelor’s degree in Electrical Engineering from NED University, Karachi and an MBA degree from the Imperial College Business School, London, UK where he studied as a Britannia Chevening scholar.

After the completion of his MBA, Asad joined Philips Pakistan in its Supply Chain Management department and soon became the Head of the SCM function. Asad was serving as Director, Supply Chain Management (SCM) for the ASEAN region for Philips Lighting based in Singapore before he took on the role of CEO for Philips Pakistan. As the Supply Chain Director, he implemented various modern SCM strategies that streamlined business processes, ensured cost reduction and enhanced customer centricity. Earlier he was responsible for the setting up of the ASEAN Luminaries Supply Group in Bangkok, Thailand which propelled a massive turnaround in the business. During his expatriate postings, he was also the Head of Supply Chain Management at Philips Indonesia.

In addition to his responsibilities as the CEO for Philips Pakistan, Asad has been regularly associated with various external organizations and initiatives. He was the President of Overseas Investors Chamber of Commerce and Industry (OICCI) for the year 2014. He currently serves on the Board of Directors of Pakistan Institute of Corporate Governance (PICG) and also on the Board of Directors of Engro Fertilizers and Engro Polymer & Chemicals Limited. He is a member of the Institute of Business Administration (IBA) Corporate Leaders Advisory Board (ICLAB) and also mentors MBA students as part of the Karachi School of Business & Leadership (KSBL) CEO Mentorship program.

Asad continues to consider learning a priority and has completed many management development programs including the ‘Leading a Business’ program at Ashridge Business School, UK. He attended the ‘Philips Simplicity Brand 1000’ program at Chicago Graduate School of Business as well as a Business Marketing Strategy program at Kellogg School of Management, Northwestern University, USA.

He is regularly invited to address business professionals and student audiences at leadership, corporate and academic events.

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